I have seen the band name Manchester Orchestra popping up all over the place as of late and really had not checked them out until recently.  For some reason I thought they were more of a rock jam project but was corrected by a friend and learned that in fact they are an indie rock band.

With a new album coming out on 04/21/09 titled Mean Everything To Nothing the band is promoting their CD with a full-album collection of videos that have been popping up on the internet. Have you seen them yet?  Well you are in luck as I have included the first three on this blog.  Word is the band will have videos for all of the songs on the album.  I think it is a great idea.

Additional info about the videos from a recent email I received from SonyMusic.com:

The full-album series concept was conceived by the Emmy Award winning directing team of Clay Lipsky and Jason Bognacki of Destroy Rock Music Inc., whom also directed “I Can Barely Breathe” from the band’s debut I’m Like a Virgin Losing a Child.

Lipsky notes that the vision behind the videos are to “create a cinematic collage of decaying film and lost memories intertwined with a loose narrative about a young woman on a surreal journey to find what she is missing.” The videos to follow will continue to discover the many layers hiding within the new record.

Chapter One featured on AbsolutePunk:
Manchester Orchestra – “The Only One”

Chapter Two featured on Spin.com:
Manchester Orchestra  -“Shake It Out”

Chapter Three featured on MySpace:
Manchester Orchestra – “I’ve Got Friends”